Unspoken Moments is a campaign that captures the quiet, often unnoticed gestures of love — the ones that speak volumes without a single word. The art direction centred on candid, emotional interactions: a gentle touch, a passing glance, fingers intertwined. Shot entirely in natural light, the imagery is intimate and unfiltered, designed to feel honest and deeply human.
 

A muted black and white palette, paired with close-up compositions, allowed emotion and connection to take centre stage — stripping away distraction to focus on the raw beauty of unspoken romance.
 

My role:
Art direction, model casting, on-set direction (location), and stills production.
 

Additional oversight:
Styling and hair & makeup.
 

Campaign rollout:
Assets delivered across OOH, social (organic and paid), digital platforms, and in-store POS.