Timeless Traditions was envisioned as a celebration of heritage, connection and the enduring rituals of the festive season. Set within the grandeur of a country manor, the campaign sought to capture the intimacy of multi-generational gatherings with authentic exchanges of joy, nostalgia,and sentiment that define Christmas. The creative direction paired editorial elegance with warmth, ensuring the imagery felt both aspirational and deeply familiar.

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The art direction embraced classic festive codes of evergreen wreaths, twinkling lights, rich red and forest green accents, refined through a palette of gold highlights and warm neutrals. Scenes were carefully composed to balance grandeur with intimacy: gestures of gift-giving, shared laughter and quiet details of craftsmanship. Together, these moments created a narrative that honoured tradition while presenting it through a contemporary lens. At its heart, the campaign framed Christmas not only as a seasonal celebration, but as an expression of cultural heritage and timeless craftsmanship.

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My role: Creative and art direction, storyboarding, model casting, on-location direction, stills production, and campaign video adaptations for multi-platform placements.

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Oversight: Set dressing, styling, prop sourcing, and hair & makeup, ensuring every element reinforced the editorial tone of the campaign.

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Campaign rollout: Assets delivered across OOH, print, digital platforms, social (organic and paid), video and in-store POS. All designed to unify the brand’s festive story across both physical and digital environments.