A Summer’s Afternoon celebrated the ease and luminosity of long, sunlit days. Set within abundant gardens, the campaign evoked the timeless ritual of outdoor gatherings, where elegance is found in simplicity. The creative direction drew on the vibrancy of a citrus-inspired palette, softened by natural light and framed by clear blue skies to create a visual language that was both elevated and distinctly summery.

 

The art direction emphasised colour and texture as narrative devices: floral prints, lightweight fabrics and fine jewellery catching the dappled sunlight. Each frame balanced intimacy and atmosphere, capturing gestures and details that felt authentic while maintaining a polished, aspirational tone. This editorial approach allowed the campaign to move beyond seasonal lifestyle into a refined portrait of summer itself: warm, elegant, and quietly joyful.

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My role: Creative and art direction, storyboarding, model casting, on-location direction, stills production, and campaign video adaptations for social and digital.

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Oversight: Styling, hair & makeup, prop sourcing, and visual merchandising integration to ensure the story extended seamlessly into physical retail.

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Campaign rollout: Assets delivered across OOH, print, digital platforms, social (organic and paid), video, and in-store POS to maintain a cohesive editorial narrative across all touchpoints.