Romance in Bloom was conceived as an ode to modern romance, set against the painterly backdrop of an English spring. A secluded pond and sweeping gardens provided the stage for a proposal narrative, blending intimacy with cinematic stillness. The campaign’s visual language paired natural light and tactile textures with refined styling choices, elevating the everyday ritual of a picnic into a tableau of timeless elegance.

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The art direction embraced a restrained palette of soft neutrals punctuated by vibrant coral, a seasonal accent that carried through wardrobe, set design and florals. Jewellery styling and detail shots were positioned as narrative anchors, capturing not only the gesture of proposal but also the subtleties of touch, gaze and anticipation. This editorial lens ensured the campaign moved beyond lifestyle into a space of aspirational storytelling, where each frame functioned as both narrative and portrait.

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My role: Creative and art direction, model casting, on-set direction, stills production, creation of a printed lookbook, and adaptation of campaign video edits for multi-platform placements.

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Oversight: Styling, hair & makeup, prop sourcing, and visual merchandising integration.

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Campaign rollout: Assets delivered across OOH, social (organic and paid), digital platforms, and in-store POS.