Ethereal Winter drew inspiration from the stillness of frosted landscapes and the shimmer of freshly fallen snow. Conceived as a study in light and purity, the campaign centred on a restrained palette of icy blues and crisp whites: a visual echo of the season’s clarity and refinement. The creative direction elevated the cool brilliance of aquamarine, sapphire and diamond jewellery, presenting each piece as both object of beauty and work of craftsmanship.

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The studio setting allowed for precision in tone and composition: clean lines, soft gradients and controlled lighting created an atmosphere of serenity, where each gesture and detail became heightened. The result was an aesthetic that felt modern, minimal, and unmistakably luxurious, while still grounded in a sense of natural inspiration.

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My role:

Creative and art direction, model casting, on-set direction for a studio shoot, stills production, a printed lookbook, and campaign video adaptations for social and digital placements.

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Additional oversight:

Hair, makeup, and styling — ensuring a polished, editorial execution that aligned with the seasonal narrative.

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Campaign rollout:

Assets delivered across OOH, print, digital platforms, social (organic and paid), video, and in-store POS, maintaining a cohesive luxury story across all brand touchpoints.